Re-thinking enterprise SaaS marketing - Nivedha Sridhar, Facilio | BTS Ep4 | SaaSBoomi Podcast
When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine?Facilio operates in a multibillion dollar facility management industry & has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible & modular to improve margins across real estate verticals. The role of marketing in enterprise SaaS is very underrated. It requires a lot of understanding of the market dynamics, identifying key players, getting the messaging right & communicating the value proposition of the product. Since, sales muscle is often used as a GTM strategy, subtle marketing can add a lot of value & complement it with a soft push. Tune in to BTS podcast E4 with Nivedha Sridhar (Director - Marketing, Facilio) who also had joined them as their founding marketing team member.Here’s more takeaways from the episodeCategory awareness and urgency matrixWhy buy - why buy now - why buy us - matrixSecret sauce of content marketing for enterprise SaaSHow did they get million dollar deals via inbound marketingWinning the whales: Hacks to build credibility and close large dealsBuilding website that speak enterprise SaaS3 content types that your marketing funnel shouldn't omitWebsite design as an edge in enterprise SaaSWinning the whales: Hacks to build credibility and close large dealsCracking million dollar deals with inbound marketingCracking the ICP identification frameworkAcquiring the first 10 enterprise customersTune in for more insights, happy listening!