Zabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi Podcast
In this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms. NoPaperForms is the India’s largest and most advanced SaaS based Enrolment Automation Platform enabling educational institutions to unlock their potential i.e. Attract, Engage, and Grow their Enrolments. Serving 1000+ customers, NoPaperForms, today, is the de facto choice for anyone in education, looking to grow - be it Preschool to K-12, Higher Education to Online Degrees, Coaching & Training Institutes to EdTech. Varun and Arvind explore Naveen’s journey of founding NoPaperForms and his insights on the way he’s structured his marketing org, unifying sub-functions, de-positioning the CRM viewpoint and addressing the problem statement head on. Naveen also shares why and how he went about commencing the 100 day challenge across the firm. Listen on as this trio share some valuable insights and learn from each others experiences. Key Takeaways1:18 Welcome and Introduction to NoPaperForms 3:23 NoPaperForms Marketing Org Chart 7:54 Aligning Product, Marketing & Sales 9:06 One-man marketing magician? 11:53 100 people in 100 days challenge 18:06 De-positioning the CRM and addressing the problem statement 20:34 Positioning the enrolment process 24:08 Unification of the product 26:49 Introducing the enrolment cloud to the market 30:14 Brand Identity and positioning 34:20 Newspaper campaign through Covid 39:27 NoPaperForms uses Paper 46:25 Psychology, brand retention & conversion 49:10 Rapid fire round 54:19 Conclusion Key Mentions15:20 Suraj Sapra - Co-founder, NoPaperForms21:21 SRM University, Vellore Institute of Technology30:52 Apple31:07 Volvo, Tesla31:15 Mercedes, BMW32:47 Leadsquared32:55 Extraaedge33:40 Girish M - Founder & CEO, Freshworks40:03 Ashish Tulsian - Co-founder & CEO, Posist