Shaping the future of Broadcast & Streaming TV through SaaS with Baskar Subramaninan

If you’d like to start a streaming TV channel, how will you go about it?Amagi has a suite of solutions for you to get started and scale a TV channel. There are only a few companies that build products to help media houses, global OTT players. Amagi Media Labs is a global leader pioneering cloud solutions for the media & entertainment industry, providing end-to-end cloud managed live & on demand video infrastructure for TV & OTT. In a decade old journey of ups & downs, Baskar Subramanian (Co-founder & CEO, Amagi) has built some of the most disruptive tech solutions. Here’s more on what you can learn from this episode.The SaaS behind services like Netflix, Prime and other streaming servicesHow do the metrics differ for vertical & horizontal SaaS?How to serve when the customers ask for SLA of 99.9999% ?How to choose the right market so that you can leverage the market dynamics?Insights on product stickiness and lock-inGlobal consumer behavior on new content consumptionHow do media tech companies operate?Why did they go ahead with a multi cloud strategy?How do they manage good numbers with a 16 member sales team?Bonus: Learn more about the heavy tech involving satellites and software that went into building location specific advertising solutions in India.Tune in to the full episode, Happy learning!

Om Podcasten

We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem. SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes. Following are the two ongoing podcast series 1. A Founder's Deep-Dive hosted by Suresh Sambandam, CEO - Kissflow Brings in top 2 unique insights from founder's who have scaled 2. Marketing Nation hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako) All about marketing SaaS products from India to the world, aimed at making India not just a product nation Catch the episodes on your favorite podcast app: SaaSBoomi website: https://saasboomi.org/podcast Apple - https://apple.co/36uzNWl Google - https://bit.ly/sbpodgoogle Spotify - https://spoti.fi/3LLJAaC LinkedIn - https://www.linkedin.com/showcase/saasboomi-podcast Let us know your feedback or suggestions on past episodes, guest suggestions - we're all ears, do write to us at hello@saasboomi.com