The Magic of Product Marketing & Copywriting Ashwin Ramasamy, PipeCandy | BTS E5 | SaaSBoomi Podcast
PipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets.They transformed from a single to a multi product SaaS company without building new products.They became industry standard by calling themselves industry standard.They 2x-ed their revenue in 4 months with no engineering changes.They called out their USP and gave it a name which not many companies do.They gained the confidence to price higher despite previous battle scars from pricing experiments.How did they do this?What’s the secret ingredient that went into this?What’s the link between PipeCandy and SaaSBOOMi GrowthX?Find answers to these and more in our latest #BTSpodcast E5 feat. Ashwin Ramasamy (Co-founder, PipeCandy), hosted by Arvind Parthiban and Varun Shoor.Key take aways:1:48 Marketing Org Chart 3:39 Push v/s pull driven product5:14 TAM exercise6:44 PipeCandy Before & After SaaSBOOMi GrowthX 12:08 How to communicate Trustworthy Authority?14:03 Brand Image, Brand Identity & Positioning14:57 How do we visually communicate trust?17:27 Impact of re-branding17:39 How does pricing & segmentation work?21:17 Key metrics for website23:46 Pricing Evolution24:49 Pricing considering competition26:20 Opportunities to increase your revenue28:28 API pricing33:37 What's the value in the case of software?35:22 Rapid fire38:10 Your biggest marketing challenge?Happy watching!Bonus:Don’t miss the Insight Cards hidden inside the episode.