8. How Wix wins with influencer marketing
🎙 This week, Sarah Adam and I talked on the SaaSfluencer podcast about B2B influencer marketing. She's the Head of Partnerships & Influencer Marketing at Wix and a bit of a content creator herself on LinkedIn (17k followers!). You'll be sure to learn something about SaaS influencer marketing from this episode!What you'll learn in the episode:🔵 How does Sarah leverage her role at Wix into a treasure trove of influencer marketing insights she shares on LinkedIn?🔵 What drove Wix’s shift from targeting consumers to focusing on professional audiences, and how did influencer marketing steer the ship?🔵 What Sarah’s ‘backseat driver’ analogy says about successful influencer marketing partnerships.🔵 What key metrics and KPIs Wix prioritizes for influencer marketing, and how sentiment analysis gives deeper insights beyond view count.🔵 What unique challenges and opportunities exist in B2B influencer marketing, particularly on platforms like LinkedIn, Instagram, and TikTok? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com