40 investors, 1 exit. How to navigate a SaaS acquisition with Yassine Chabli @Beekast
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #22, Anna Nadeina talks with Yassine, founder of Beekast, an online meeting tool for agile teams. Which saas.group acquired last year.----------Episode's Chapters-------------- 00:00 - Introduction to SaaS Inbound Podcast and Guest Background01:47 - Yassine's Journey: From Coding to Founding Bcast03:56 - The Importance of Pivoting in Business05:48 - Identifying the Ideal Customer Profile (ICP)08:48 - Transitioning from Outbound to Inbound Marketing11:00 - Leveraging Events and Content Marketing for Growth14:09 - The Decision to Raise Funding and Its Implications18:09 - Navigating the Acquisition Process23:13 - Cultural Fit and Integration Post-Acquisition25:54 - Yassine's Next Venture: Billabex28:59 - Lessons Learned: Wins and Failures in Entrepreneurship29:58 - Hiring Hacks for Sales RepsYassine - https://www.linkedin.com/in/yassinechabli/Beekast - https://www.beekast.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796