Abeeda Haroon & Ashley Whitney. Building a successful customer experience strategy for B2B SaaS.

Join Abeeda Haroon, the Head of Customer Experience at Polly (https://www.polly.ai/) and Ashley Whitney, the Director of Customer Success at Pipeline CRM (https://pipelinecrm.com/) to talk about the way they are bringing the best possible experience to the customers of their companies. Some of the topics we've discussed:Understanding Customer Experience and Activation Moments; Tools, Measuring ROI, and Campaign Importance;Sleeping Bears and Customer KPI Measurement;Understanding KPIs in Customer Journey;Shifting Product Direction in Changing Times;Importance of Stakeholder and Customer Experience Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Om Podcasten

saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group