B2B SaaS Sales Framework: adopting sales-led strategies
Join Gonzalo de Lomana, founder of SaaS Growth (https://www.saasgrowth.eu/) and Natalia Camp (Pambakian), the sales manager of ScraperAPI (https://www.scraperapi.com/) to talk about bringing sales-led motion into a PLG environment. We are going to talk about moving toward sales-led from a previously product-led environment. A lot of companies rely on inbound leads and the products have mostly been driving the growth of the saas.group's businesses, as well. We will explore creating a sales-led strategy from scratch. Other topics we'd like to discuss are: 1. Upselling / increasing contract value of current clients 2. How to cater to both self-serve, SME clients and enterprises on the website 3. How to create urgency 4. How to showcase value 5. Perfect demo Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/