Enterprise SaaS marketing beyond buzzwords and Boring2Boring with Julia Goelles @Parloa

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #10 of season 5, Anna Nadeina talks with Julia Goelles, VP Marketing @Parloa--------------Episode's Chapters----------------02:39 Enterprise vs. SMB Marketing04:03 Inbound vs. Outbound Marketing14:21 Partner Marketing Strategies17:51 AI in Marketing and Branding23:54 Account-Based Marketing Insights26:56 Technical Glitch and Continuation27:19 The Importance of Account-Based Marketing28:16 Aligning Marketing and Sales Efforts34:55 Introduction to Women of SaaS37:21 Expanding Women of SaaS Globally43:01 Challenges and Trends in Gender RepresentationJulia- https://www.linkedin.com/in/julia-goelles/Parloa - https://www.parloa.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Om Podcasten

saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group