From startup to SaaS: finding balance in scale with Andrei Serbanoiu @Socialinsider

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #4 of season 5, Anna Nadeina talks with Andrei, Co-Founder at Socialinsider, a social media analytics, reporting and benchmarking tool. --------------Episode's Chapters---------------- 00:00 - The Inception of Socialinsider 02:12 - Finding Product-Market Fit 04:56 - Ideal Customer Profile and Key Features 07:51 - Common Mistakes in Social Media Marketing 11:19 - Growth Strategies and Content Marketing 17:36 - AI Integration in Social Insider 22:30 - Customer Reviews and Feedback 32:07 - Transition from Startup to Scale-Up 37:08 - Biggest Wins and Failures Andrei - https://www.linkedin.com/in/andreiserbanoiu/ Socialinsider - https://www.socialinsider.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Om Podcasten

saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group