How to sell SaaS to developers with Roy Tomeij @AppSignal
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #6, Anna Nadeina talks with Roy, founder and CEO of AppSignal, an all-in-one monitoring product designed for developers.-----------Episode's Chapters------------- 00:00 - Introduction and Overview 01:59 - Selling to Developers: The AppSignal Approach 08:01 - Building a No-Asshole Company: Prioritizing Customer Satisfaction 12:41 - Marketing Strategies: Content, Events, and Community 19:24 - Sustainable Growth and Mental Health in Business 25:35 - The Supportive Ruby on Rails Community 33:20 - Selling to SaaS Companies and Tweaking Marketing Strategies 35:50 - The Biggest Win: Rising in the Rails Developer Survey Rankings 37:30 - The Hack: Leveraging Breakdowns and Support to Shine Roy - https://www.linkedin.com/in/tomeij/ AppSignal - https://www.appsignal.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796