Small growth hacks that work big for SaaS with Karsten Madsen @Morningscore
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #9, Anna Nadeina talks with Karsten Madsen from Morningscore, a gamified SEO tool that simplifies optimizing your website. -----------Episode's Chapters-------------- 00:00 - Introduction to Morningscore and Karsten's Background 02:56 - Transitioning from Agency to SaaS 05:58 - The Gamification of SEO Tools 08:58 - The Importance of Human Interaction in SaaS 12:13 - Funding Decisions: Bootstrapping vs. Investment 15:01- Shifting from Product-Led to Sales-Led Growth 17:46 - Learning from Mistakes in Sales Strategy 20:57 - Aggressive Marketing Tactics for User Acquisition 23:54 - SEO Strategies and the Importance of Content 27:03 - Building a Unique Brand Identity 30:00 - Current Marketing Channels and Their Effectiveness 32:47 - Reflections on Wins and Losses 36:09 - Final Thoughts and Hacks for Success Karsten - https://www.linkedin.com/in/karsteel/ Morningscore - https://morningscore.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796