13. Real Estate To Ice Cream Empire: How Shawn Allard Found His Break Out Success In Food & Beverage

E13: Have you tried a bunch of different businesses and still haven’t found the one?Are you yet to him a home run and find your first break out success?You might want to consider starting, or buying, an ice-cream shop.That’s what today’s guest Shawn Allard did.He bounced around from real estate, to a rental car business, to dental consulting.But he couldn’t get any traction.So naturally he bought an ice cream shop.3 locations later, a coffee shop on the way and business buying opportunities flying left right and centre at him, Shawn has found his lane and is expanding rapidly.Topics discussed:How to creatively put together off market dealsGrowth strategies for scaling food and beverage businessesHow to negotiate seller financing with potential business sellersThe three foundational buckets to run a food and beverage business successfullyThe three customer acquisition strategies to grow your food and beverage businessLeveraging the power of small business meet ups to find potential partners, investors and businesses to buyIf you want to get into the food and beverage small business game specifically, or you’re struggling to find the right business to launch your entrepreneurial career,Shawn lays out the practical game plan with step by step guidance to get firing in this game. Enjoy!Follow along on my SMB journey:Twitter: @JakeMRichardsSign up to the Salary to CEO Newsletter for exclusive behind-the-scenes content, small business tips, and reminders when each episode releases:https://salarytoceo.beehiiv.com/subscribe

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Salary to CEO is the show to take you from the 9 to 5 to small business owner. Jake sits down with experienced entrepreneurs and investors to uncover their secrets on how to launch, acquire, scale and sell SMBs to generate life changing wealth. Leave the sexy unicorn startups for Silicon Valley and pursue an achievable, profitable path to becoming your own CEO by either buying small businesses that already exist or starting your own. Jake shares his own journey learning from the show's expert guests and applying their lessons to go from salaried employee to SMB owner… in real time – effectively laying out each step for any up-and-coming entrepreneur who wants to do the same. Join Jake on this mission and unlock the opportunity of small business ownership.