Think global, sell local

Episode 14: In an increasingly globalised economy, how much should we customise our value based selling approach to acknowledge regional variations? In the second of our podcast series we speak again to industry expert Matthias Huckemann to find out.

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Sales Boost addresses the issues that matter most to the sales industry. Short but in-depth interviews with experts that challenge conventional wisdom and give a fresh perspective on the topics that are changing the way we work.