Ep. 42 - Lisa Capra - Successful Revenue Knowledge Strategy and Management

Gartner says the foundation of a sales enablement strategy is to provide sales teams with what they need to successfully engage the buyer throughout the buying process.  How are you and your revenue enablement team ensuring sellers can easily find relevant customer facing assets? What about product info, research and competitive intelligence they will consume internally? In this episode Lisa Capra from Instructure shares some of the best practices she's developed over two decades including:Scoping and defining a knowledge management strategy.Who are the stakeholders outside of revenue enablement?How to build workflow processes with all stakeholders.Best practices for governance and scaling.Lisa Capra is the  Revenue Knowledge Strategy Manager on Instructure's global revenue enablement team, She brings over two decades of experience in instructional design, online learning, and content strategy. Through cross functional coordination with Instructure‘s internal stakeholders, Lisa has designed, developed, and created  governance for a 700+ page revenue enablement knowledge base to support Instructure’s global sales, services, and customer experience teams.Please subscibe on Apple, Spotify or Google.

Om Podcasten

The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul Butterfield, founder of Revenue Flywheel Group for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.The wide and varied profession of Revnue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the  journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like: -Building strategies and metrics that correlate back to revenue impact-Gathering requirements to identify stakeholders-Gaining buy-in and executive sponsorship-Aligning with sales leaders-Facilitating cross-functional collaboration