Ep. 45 - Macy Tanking - Got Curiosity?

In a 2018 survey of more than 3,000 employees from various firms and industries, less than a quarter said they regularly felt curious at work. According to Macy Tanking curiosity plays a critical role in successful revenue enablement teams. In this episode she shares the key elements of creating a culture of curiosity she’s learned and applied in her career:Obstacles to being curious and how to avoid themEgo vs. EmpathyHow to listen to understand; not to respondConducting effective discovery with stakeholdersMacy has over two decades of experience coaching leaders and teams within sales teams at fortune 100 companies. She is an innovative and consultative leader, having coached executives and organizations at Meta (Facebook), Microsoft, Nordstrom and Southwest Airlines. Currently she is the Head of Sales Enablement for VidMob, the world’s leading digital advertising platform for intelligent creative.  She founded GRIT, a community for connection and compassion for girls ages 6-22 (girlswithgrit.me).  Macy lives with her six year old son, Zavier in Kansas City, MO. Her life-long goal of attending every MLB park will be realized this next summer (2023).Please subscibe on Apple, Spotify or Google.

Om Podcasten

The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul Butterfield, founder of Revenue Flywheel Group for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.The wide and varied profession of Revnue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the  journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like: -Building strategies and metrics that correlate back to revenue impact-Gathering requirements to identify stakeholders-Gaining buy-in and executive sponsorship-Aligning with sales leaders-Facilitating cross-functional collaboration