How Having a Noble Purpose Will Take Your Sales Career To Heights Not Yet Seen with Elizabeth Lotardo

This is episode 279. Read the complete transcript on the Sales Game Changers Podcast website. ELIZABETH’S TIP TO EMERGING SALES LEADERS: “I’d encourage everyone to ask how your customers are different as a result of doing business with you. Carry that story in your heart, carry that story into your conversations with customers, carry that story throughout your colleagues and your boss internally and you will be amazed at the self-fulfilling loop of fulfillment, of connection and ultimately performance you create for yourself. If you are a new sales professional and are selling a new product, ask for stories about how it made a difference to customers. Start sharing those, you’ll ignite your own frontal lobes and the frontal lobes of your customers.”

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Institute for Excellence in Sales co-founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.