Building a Cache of 60-Second Sales Stories That Will Set You Apart with Author Sam Horn
This is episode 342. Read the complete transcription on the Sales Game Changers Podcast website. SAM'S TIP FOR EMERGING SALES LEADERS: "I cannot tell you how many people tell me, "I don't have any stories." We ALL have stories. Stories are simply the intriguing things that happen to us or around us. If something gets your eyebrows up, "I never thought of it that way", "That really moved me", "That's a fresh approach", write it down and then turn it into your little three-act play and distill it into 60 seconds and figure out how to use it in your sales process. The next time someone asks you to explain why you're worth hiring, why this is worth buying or saying yes to you, don't explain, give a real-life example, a 60-second story. That's when we connect and that's the purpose of all communication."