How Salespeople Must Respond Now to Fast Changing Buying Behavior With John Asher

This is episode 466. Read the complete transcription on the Sales Game Changers Podcast website. JOHN'S TIP: "We're not going back to normal, so we really have to think about the future. Many, many companies have been innovating during this recession that we've been in and are starting to come out of. Our company now has eight new offerings that we did not have pre-recession. They are either totally new or totally upgraded from an old offering. We're not going back. Think about coming out, when we finally get out, what's the new stuff you've got to offer the new prospects?"

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Institute for Excellence in Sales co-founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.