Breaking Through to Unreceptive Customers with Tom Stanfill

This is episode 567. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. TOM'S TIP: "The numbers of customers that are receptive to talking to sellers is rapidly declining. People aren’t getting meetings, customers want to talk to you about what they already know, they don’t want to talk to you about what they don’t know, or what they’re not buying from you. It’s a big challenge. The solution to the problem is very counterintuitive. The the customer’s willingness to listen is far more important than your ability to communicate."

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Institute for Excellence in Sales co-founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.