Getting Customers to Echo Back Your Sales Messages with Steve Bookbinder

This is episode 529. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. STEVEN'S TIP: "Echo selling is rather than hope that the customer can echo the salesperson’s words to their circle of influencers that need to hear it, rather than hope that that happens successfully, let's make that the campaign. Let's help the customer echo the salesperson’s message and let's go one step further. Let's go to the people who are going to be the influencers."

Om Podcasten

Institute for Excellence in Sales co-founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.