Reset Your Game - Sales Influence Podcast - SIP 530

Strategic Perspective Shift 🔄 Detach emotionally from sunk costs and imagine starting over today with new technologies and perspectives to gain fresh insights on struggling projects or businesses. 🧠 "Reset your mindset" by mentally walking away from failing endeavors, taking a step back, and reassessing your approach to get unstuck and find new solutions. Objective Decision-Making 👁️ People with no emotional stake can make more rational decisions and identify necessary actions sooner, unhindered by personal investment. Corporate Transformation 💼 Intel's transformation from memory chips to microprocessors in the 1980s demonstrates how companies can thrive by radically shifting direction, even when it requires monumental changes. Overcoming Sunk Cost Fallacy 🎣 Sunk costs act as a psychological hook, keeping individuals trapped in negative paths due to the brain's reluctance to abandon previous investments.

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Today's buyer is more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How Clients Buy" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!