Stop Using Features and Benefits!

The key to successful selling is understanding a client's buying criteria and building your presentation around them. It is common knowledge that nobody likes to be sold to, but people love to buy, and because your prospects feel resistance towards salespeople in general, you need to present your product or service in a way that glides right past any resistance. If you can do that properly, your prospects will want to hear more and they will take action in response to your suggestion. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Sales is Easy is a place where we simplify and demystify the sales process, and help you with learning the formula to overcome setbacks and make sales easy. When done by a skilled professional, sales IS easy. It takes skill, drive, dedication, and access to the right tools and techniques. We will change your approach to sales that will make you comfortable in your sales role and help you sell more. You will also learn how to avoid being seen as a traditional pushy salesperson that doesn’t take no for an answer, who doesn’t seem to be listening to his customers and trying to sell you something you don’t want. Follow this podcast and learn the right tools and secrets of professional salespeople to create a process that is straightforward, easy to follow, and make it easy for your customers to buy from you.