Strategies to Reach and Influence Decision-Makers

  Lightning Round: 10 Worst Mistakes You Can Make in Sales Question: Lorenzo from San Francisco asks, “I have been working in insurance sales for more than 15 years, and it is getting harder and harder to get to the right person. I ask prospects who to talk with, who makes decisions—they assure me they can—and then I hit a dead end? How do you determine who makes the decisions in organizations? Am I doing something wrong?” Book: Selling to Big Companies by Jill Konrath ❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com    🧠 Register now for the Sales Logic Expert Exchange→This month: Tiffany Bova! Topic: "Unlocking Sustainable Growth: The Roadmap to Long-Term Success" → Register for Feb. 25th from 3-4 p.m. CT here.

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Hosted by sales experts Mark Hunter and Meridith Elliott Powell, Sales Logic answers today's toughest selling questions with logical answers that will help you win more deals and make more money. When you sell with confidence and integrity, uncertainty suddenly becomes your competitive advantage and the sale... becomes logical.