[Greatest Hits] Sales Enablement in the Digital Age with Kathy Chou, SVP of Worldwide Sales Strategy and Operations at VMWare
In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Kathy Chou, Senior Vice President of Worldwide Sales Strategy and Operations at VMWare. They discuss the role of sales enablement in the digital world, how to measure its ROI, and uniting sales ops with marketing and customer success ops through sales enablement.