1115: Practice the Sales Skills That Matter with Jordana Zeldin and Jonathan Mahan

Jordana Zeldin and Jonathan Mahan are the Co-Founders of The Practice Lab. There is a noticeable gap between what salespeople intellectually understand and what they could actually pull off in the wild. In fact, sellers are overtrained this way, yet are under-practiced in the skills that truly matter. Salespeople should develop their human and selling skills through practice, much like how athletes and musicians perfect their craft. This space allows sellers to screw up, double back, and ask for feedback. Practicing human skills trains sellers to ask insightful questions and handle objections more effectively, ultimately helping the buyer make a decision. HIGHLIGHT QUOTES Salespeople should practice different types of questions like martial artists practice moves - Jonathan: "There's no knowing which move you're gonna call on during any match, but you know that whatever move you need, it's well rehearsed, it is gonna be available to you. So similarly with salespeople, they can practice different types of questions, and... when you get that tickle that says, Ooh, we should ask more about the impacts here, you'll have no difficulty crafting up a question in the moment." The key difference between roleplay and practice - Jordana: "The goal of the role play is to impress your leadership team to show them how good you are, how smooth you are, how worthy you are. However, that is not how athletes and musicians approach their practice. Practice is a completely different pace, rhythm. There are completely different objectives in practice." Restructuring the priority of practice within organizations - Jonathan: "More time and money should be spent on practice than training, just because you can take a one-hour training and it could take you 10 hours to implement it, so there should definitely be... let's say 50% of time and emphasis on practice, 25% is on learning, and then the remaining 25% of time and budget should be spent on kind of the coaching." Find out more about Jordana and Jonathan and join their next cohort in the links below: LinkedIn (Jordana): https://www.linkedin.com/in/jordanazeldin/ LinkedIn (Jonathan): https://www.linkedin.com/in/jtmahan/ Website: https://www.thepracticelab.co/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

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With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.