978: From Marketing Mess to Brand Success, with Scott Miller

Scott Miller is the Senior Advisor of Thought Leadership at FranklinCovey. He's also the host of the popular On Leadership podcast and author of several books including the one we're talking about today, From Marketing Mess to Brand Success. The book is framed as a series of 30 challenges - starting with why you need to be obsessively focused on the customer, which is a challenge for sellers because their sales processes typically are seller focused. Then Scott shares why marketing should be the least siloed organization in your company. Finally, we dig into why Scott believes that marketing should become the leader of business development Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Om Podcasten

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.