987: The Six Habits of Highly Effective Sales Engineers, with Chris White

Chris White is the founder and CEO of TechSalesAdvisors, and author of the book titled The Six Habits of Highly Effective Sales Engineers. On today's episode, Chris and I talk about the increasing importance of the sales engineer (SE) in winning new business. We dive into what the responsibilities are of the sales engineer in terms of orchestrating the technical win in each opportunity. We then dig into the six essential habits of sales engineers that Chris spells out in his book. Including how SE's can partner more effectively with their sales counterparts. And how an SE should conduct effective discovery in preparation for a demonstration. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

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With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.