A Conversation with Andreas Jonsson

Andreas Jonsson is the co-founder and CEO of SHIELD. As LinkedIn offers the unique opportunity to thrive in sales while leveraging your own personal brand, Andreas shares how individual contributors, entrepreneurs, and companies can achieve this. An individual's personal brand has a direct impact on sales and creates a tribe of like-minded people. When you find your content market fit, double down on it, and post your unique point-of-view around your product or service. When you provide true value, the revenue comes almost as a byproduct of helping others.  HIGHLIGHTS SHIELD: Helping individual content creators on LinkedIn  Build leverage through your personal brand Fear is the root of resistance from leaders  Follower count is a vanity metric for content market fit Create a tribe around your personal brand QUOTES Andreas: "We're actually focusing on creators, individual creators, a whole lot more. And when I say individual creators, it's a catch-all phrase right now. So it's someone creating content to help them in their job, so that could be a salesperson, a sales rep, but it could also be a solopreneur who's doing his own thing or an entrepreneur who's doing his own thing." Andreas: "Once they started building their personal brand, things got easier. Not easy, but easier... It's never easy but it gets easier and that's something I felt with my very humble growth on LinkedIn and it's something I see everyday amongst the people who we are involved with. And, to me, that's just fascinating that you can work in sales and build leverage on LinkedIn through your personal brand." Andreas: "For the one who actually has a given amount of followers, who puts out content consistently and see that number grow while the engagement rate is maintained, if you managed to get that going so that you can actually grow let's say 10% month over month with your followers, and you're posting everyday Monday to Friday, then you're doing something right." Andreas: "If you're a salesperson, leader, or rep, or whatever and you're looking towards a market or a niche with a certain product offering certain benefits, you have some very unique knowledge around that space even though you sit next to another guy who's selling the same product. Everyone's unique. We've got different backgrounds, different stories, different experiences, different interactions with our markets, so we can all talk from a unique point of view." Find out more about Andreas in the links below: LinkedIn: https://www.linkedin.com/in/andreasjonssonn/ Website: https://www.shieldapp.ai/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Om Podcasten

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.