A Conversation with Darin Dawson

Darin Dawson is the President & CO-Founder of BombBomb.com. Video is the closest analog to face-to-face conversations which can communicate our nonverbal language. This massive advantage helps sellers close more deals in more condensed timeframes. Darin discusses how to use human-centric communication in sales and shares that, in an industry of similar products, likeability dramatically influences the decision to do business with you.      HIGHLIGHTS ● Shareable videos help deals close faster ● Casual vs formal: Dress the part to feel the part ● Video exhibits soft human skills that enhance customer experience ● Use human-centric communication to connect more   QUOTES Darin: "It can condense that time to close. It can condense that need for more meetings, more time, so we're seeing that flatten a bit in that process and maybe skipping some of these typical checkpoints in that process along the way." Darin: "Uniquely, video allows you to experience who my people are above what the brand is. We try to articulate these brands, but you can't experience my people. And my people are some of my best things and that's why we've been successful." Darin: "To me, we're competing on, somewhat, likeability might be one of these things we're competing on. Capability, right? Do we have the wherewithal?" Darin: "Building relationships and having these relationships with people you work with matters. And I think, somewhat, the more we can do that and give an experience that brings to life the benefit that your company offers I think helps this problem we're talking about."   Find out more about Darin in the link below: ● LinkedIn: https://www.linkedin.com/in/darin-dawson-6a62351/   More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com   Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com   Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Om Podcasten

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.