#139 S2 Episode 8 - 25+ Years of Transforming Her Business to Meet Client Needs

This episode of the Sales Transformation Podcast with Collin Mitchell features Kendra Lee, sales expert, speaker, author, and President at KLA Group. The sales landscape has changed fundamentally in the past 25 years. Kendra experienced the shift from binders to webinars and shares the impact it had on the way she does business. Sales training used to be done out in the field where the goal was prospecting qualified contacts. Unlike today where a single search yields many quality results, sales reps used to do cold calls and even door-to-door. But even with changing times, the goal has always been the same—provide clients with the best solutions to their problems. Kendra shares the wisdom she has learned throughout her career and advises business owners to always listen to their market's true needs.

Om Podcasten

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies. Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success. With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights. So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!