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#209 S2 Episode 78 - Using Transparency to Loose Fast & Win More Deals with Todd Caponi

This episode of the Sales Transformation Podcast with Collin Mitchell features Todd Caponi. Todd talks about applying behavioral science to sales, and the importance of understanding your customers. With his personal experience and the science to back him up, Todd demonstrates the efficacy of building a foundation of trust through transparency with clients and customers is the best way to do sales, especially in the long term. Todd's views about honesty and transparency in sales are a breath of fresh air and have the potential to change how both sales professionals and customers look at the sales profession in general.

Om Podcasten

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies. Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success. With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights. So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!