#395 S2 Episode 264 - EASY-PEASY! How To Deliver A Quick And Impactful Story

WHY MAKE IT SO COMPLICATED? A lot of sellers do not engage in storytelling because they think it complicates things when it is not. Ravi is back to talk about how you can create an impactful story with a 10-day 60-second video challenge using the PSA method. Discover how you can do this in 4 easy steps only here in the latest episode of Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better! Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io! Power up your podcast experience by joining our Free Podcast Community! EPISODE HIGHLIGHTS Why reps don't apply storytelling “The first one is a belief that you're not an innate storyteller. There's this belief that it's not a skillset or a muscle that can be worked on. You're either born with it, or you're not, and I don't believe it. My opinion, that's not the truth. I believe it's something you can obtain.” Try the PSA method “You've got to use a specific method, and this method is called the PSA method to share the story. And now a great dude called Victor Antonio calls this the SPAR framework and different people call it the P framework. Whatever it is, but I believe in it as a PSA method, point, story, audience impact.” 4 easy-peasy steps of storytelling “You're going to give the context, the conflict, the turning point, and the transformation, and then you're gonna head to why this is important to the individual watching this video today.” Less is more “It's about plucking the moral of the story from that and aligning it with a million dollar problem.” Connect with Ravi and learn more about what he’s been working on! About Ravi About Ravi Rajani Consulting Ravi Rajani Website Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to: About Collin About Salescast Salescast Community Sales Transformation Wanna kick off your own kick-ass podcast? Already have one? How about growing it, or even monetizing it? LET’S TALK.

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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies. Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success. With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights. So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!