#562 S2 Episode 431 - KEEP THE BALL ROLLING IN: Consistent Build-Up Of Value In An Inbound Approach

WHAT IS SOCIAL SELLING TO YOU? This episode starts off with Marki and Collin discussing the value of consistency in any channel you use when selling. Marki then posed a question for Collin on his thoughts on what is social selling. Collin explains that social selling should be treated as an inbound channel rather than an outbound one and breaks down how adding value comes into play with it. Find out more in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTS COLLIN: IT’S ALL ABOUT THE MINDSET “The actions and activities that you do are a result of your mindset and how you approach it.” COLLIN: CONTRIBUTION, INSTEAD OF SEEKING ATTENTION “You got to shift to what can I contribute? What can I give to the platform to a community, it's a long game, again, most people will give up before they start to see results because they're gonna throw their hands up.” COLLIN: WHAT SOCIAL SELLING IS MEANT TO BE “I like to think of social media as more of an inbound channel, not an outbound channel. A lot of people are treating social like an outbound channel, which is connecting with everybody, sending automated messages, and doing all that stuff. I'm not some big anti-tech automation type of person, but there's a right way to do it, and it's about building relationships on the channels. It's adding value to an audience and community that you build up.” Connect with Marki Marki Lemons | National Association of REALTORS ® Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Om Podcasten

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies. Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success. With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights. So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!