#568 S2 Episode 437 - MAGIC WITH ANALYTICS: Researching And Understanding The Customer Base As A Whole

ARE YOU ANALYTICAL ENOUGH?Being a seller is not always about knowing just one customer, it also involves knowing your entire customer base as a whole. Kevin Warner is back and today he talks about the importance of having analytics in your sales process. Kevin also explains how every outbound channel has just the same structure, the true big factor is having enough analysis on your customers to know how to communicate with them well. Let’s dig deeper and analyze this in the latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSKEVIN: VOLUME WORKS IF DONE RIGHT“Volume still works. If you're doing it the right way. The problem is a lot of companies, to achieve volume, don't do it the right way because of human resources or capital problems.”KEVIN: OUTBOUND IS ANALYTICS DRIVEN“The one unique thing about outbound is it is an acquisition channel, and at the core of an acquisition channel, it's analytic driven.”KEVIN: SCALE BY KNOWING THE MARKET“You can still achieve scale, you can if you know your market well enough if you can segment them well enough if you can personalize the messaging to those segments if you can interject personality data if you can understand that not all people use all of those communication channels the same.”Connect with KevinKevin Warner | Leadium | Leadium.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies. Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success. With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights. So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!