EP. 214 The Future of B2B Sales Part 3

Its a new year time for a new mindset and new sales strategies. In this episode, Tom and Tab talk about the power of optimism in sales, why mindset matters more than ever, and what our research reveals about the future of B2B sales leadership. Tom and Tab discuss the evolving role of frontline leaders, the impact of AI in coaching, and the critical need to address emotional needs in leadership. This is a great episode for any leaders looking to make sure they leverage AI when necessary while also remaining invested in their reps.

Om Podcasten

Selling is serving. Let us serve you with tips, stories and experts on topics you care about. Buyer behavior has changed dramatically. Customers have more information available to them, and therefore are unreceptive, or closed, to sellers. And the harder we sell, the more closed customers become. Traditional selling approaches are working against sellers. ASLAN helps sellers make that shift, from 'typical' selling to a different approach that makes us more influential because we embrace the truth that the customer's receptivity is more important than your value prop or message.