EP. 230 Moving From Sales Leader to Sales Catalyst PT. 2 Desire

In this episode of Sales with ASLAN, Tom Stanfill and Tab Norris dive into the first dial every sales leader must master: desire. Change doesn’t happen in workshops or dashboards; it happens one-on-one - when frontline managers know how to connect change to what reps truly want.From extrinsic vs. intrinsic motivation to tackling ego, relationships, and competing beliefs, Tom and Tab unpack why “action, not attitude, determines desire” and how leaders can spark lasting change.Tune into the full series for more wisdom that will change how you approach your role in sales.

Om Podcasten

Selling is serving. Let us serve you with tips, stories and experts on topics you care about. Buyer behavior has changed dramatically. Customers have more information available to them, and therefore are unreceptive, or closed, to sellers. And the harder we sell, the more closed customers become. Traditional selling approaches are working against sellers. ASLAN helps sellers make that shift, from 'typical' selling to a different approach that makes us more influential because we embrace the truth that the customer's receptivity is more important than your value prop or message.