004: Grocery Trends and the Impact of eCommerce with Salesforce Industry Advisor Kimberly Barach

After the pandemic and an increase in online shopping, the spotlight has been put on eCommerce and how it will impact our lives going forward. There is a new balance between eCommerce and shopping in-store. For example, when a customer visits a store, there is a reason they decided to visit in person and not shop online. With software like Salesforce, retailers have the opportunity to know their shoppers better than anyone. Kimberly Barach is a Salesforce Industry advisor and grocery expert with over a decade of grocery experience. She has a history of using data to develop strategies to drive customer engagement and personalization and prior experience in one-on-one marketing activation, data commercialization, merchandising, and private label. Listen in to this conversation with Kim to hear where grocery has been, where it's going with respect to online shopping, and what in-store activations will look like. Show Highlights: Kim's time spent at the Grocery Shop conference in Vegas and conversations she had with retailers The importance of personalization and a first-party data strategy How to use different metrics to measure a business’s success How grocers are helping their customers and themselves during a time of inflation How sustainability is making its way into the conversation Subscribe and Review We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot! Supporting Resources: Kim’s LinkedIn If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.

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Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim your space in tomorrow's marketplace.