015: The Salesforce Composable Commerce Differentiator with Product Leaders Nathan Marcus and Brian Feister

Last week we had a conversation with James Semple, a product manager director that evangelizes composable commerce globally for commerce cloud customers. James walked us through Headless and composable commerce, its history, and Salesforce’s approach to Headless and composable commerce. In this episode, we continue the conversation with Nathan Marcus, Senior Product Manager for Salesforce Commerce Cloud, and Brian Feister, software engineer lead for Salesforce commerce cloud. We go into some of the specific innovations we are doing for composable commerce and what merchants need to know to get started. Enjoy! Show Highlights: What makes Salesforce’s Composable Progressive Web App Kit different from other Salesforce products. How the Unofficial Salesforce community became an official community. How Nathan and Brian’s teams are addressing the composable headless complications for merchants. What the details are to make the total cost of ownership and the time to market feasible. What merchants need to do to go live and maintain their current environment while going headless and composable. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: github.com/SalesforceCommerceCloud/pwa-kit  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

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Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim your space in tomorrow's marketplace.