022: The Evolving Customer & Brand Relationship, Influencers and Authenticity in the Age of Generative AI with Salesforce Executive Matt Marcotte
Join us for an engaging discussion with Matt Marcotte, executive leader of Global Retail Consumer Goods and Manufacturing Auto and Energy Industry Advisor Teams at Salesforce. Drawing from his vast experience in consumer retail, Matt shares his insights on transforming iconic brands, scaling technology culture, and capitalizing on market opportunities. We explore a range of important topics, from understanding the Gen Alpha consumer and the importance of personalization in luxury markets to the future of personalization in marketing. Listen in as Matt expounds on the value of psychographic categories and the role of AI in creating a more personalized customer experience. We also discuss the crucial aspect of data security and the role of influencers in building brand trust. In addition, we talk about how companies can leverage AI to build genuine connections with their customers and enhance job roles. Matt emphasizes the importance of investing in the right data, technology, and organizational structures to create the desired customer experiences. You don't want to miss this insightful discussion filled with practical strategies and visionary ideas for the future of e-commerce. Show Highlights: Insights from Salesforce executive Matt Marcotte on the future of e-commerce and personalization in marketing. Discussion on understanding Gen Alpha consumers and the role of personalization in luxury markets. Exploration of AI's role in creating more personalized customer experiences and its potential in product recommendations, virtual shopping assistance, and data security. Importance of companies investing in the right data, technology, and organizational structures to create desired customer experiences. Exploration of the role of influencers in building trust and alignment with brand values in the e-commerce space. Challenges faced by marketers in creating a 360-degree view of their consumers and the possible role of AI in this area. Discussion on Salesforce Commerce Cloud Innovations and how AI can help companies create meaningful customer connections. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.