035: Launching Empower Global, A Marketplace built to scale Black-owned Brands with Product Director Brittany Bullock and Marketing Leader Amanda Stewart

Join us as we explore the phenomenal success of Empower Global with its dynamic duo, Brittany Bullock and Amanda Stewart. Empower Global, a Salesforce Commerce Cloud customer, is an immersive e-commerce platform offering an array of products from Black-owned businesses. Brittany and Amanda share their backgrounds, the spark that led to the creation of Empower Global, their unique business strategies, and what's on the horizon. Don't miss the fascinating insight into building a Black-owned marketplace and community. Brittany and Amanda share their approach to sourcing brands for the platform, ensuring they align with Empower Global's mission and the onboarding process. They also shed light on their marketing strategies, the transition into a headless architecture, and their collaboration with UPS to create the 12 Days of Deals campaign. The episode concludes with a look into their two-week shoot highlighting the brand stories of their founders. Get inspired as we discuss how Empower Global is not just a marketplace but also a platform for black communities to share their heritage and stories with the world. Show Highlights: The duo’s journey of establishing Empower Global. Their strategies for sourcing brands, ensuring alignment with the mission of Empower Global, and facilitating the onboarding of these brands. Their marketing strategies, the shift to a headless architecture, and their partnership with UPS. The inspiration behind Empower Global and its mission. The challenges and learning curves in running a start-up, particularly in the tech and marketing aspects. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: If you would like to support black-owned businesses, shop at https://empowerglobal.shop/. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.  

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Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim your space in tomorrow's marketplace.