077: Composable, Social Commerce, & Building the Cloud with Carolyn Goncoe, Solutions Leader at Salesforce

In this episode, we are joined by Carolyn Goncoe, Senior Director of Solution Engineering for Digital Commerce at Salesforce. Carolyn shares her story, from supporting ERP systems for state and local governments to leading the specialist B2C Commerce Cloud team at Salesforce. We explore the impact of social shopping platforms like TikTok on e-commerce, addressing initial skepticism from IT departments about cloud solutions and their evolving perceptions.  Carolyn also goes into the significance of composable commerce, emphasizing the necessity of an API-first, headless architecture for robust omnichannel experiences. The episode culminates with a discussion on the revolutionary role of predictive and generative AI in enhancing merchant efficiency and the emerging imperative for brands to optimize for GPT. Tune in for forward-thinking strategies that are shaping the future of digital commerce. Show Highlights: Evolution of e-commerce and the impact of cloud solutions on IT department perceptions. Role of social media platforms like TikTok in transforming shopping behaviors. Benefits and challenges of composable commerce and API-first, headless architecture. Salesforce's solutions for composable commerce, including pre-built vendor connections and managed runtime environment. Impact of predictive and generative AI on merchant efficiency and the need to optimize for GPT. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Om Podcasten

Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim your space in tomorrow's marketplace.