080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker

In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Salesforce Checkout and AI and Data Cloud integration to enhance customer experiences. Kelly also discusses her side hustle, Banalco, a nonprofit supporting human trafficking survivors.  This episode offers valuable insights into the power of AI and data in revolutionizing the shopping experience, making it a must-listen for anyone looking to stay ahead in the digital commerce game. Show Highlights: The impact of the pandemic on digital strategies and how Salesforce has assisted non-traditional commerce sectors in establishing online presences. The importance of delivering seamless, hyper-personalized experiences across various touchpoints. Introduction of the innovative Salesforce Checkout feature and its applications in unconventional settings. The new pricing model of Salesforce making Data Cloud accessible to all customers and enhancing AI capabilities. Exploration of future AI applications in commerce, including autonomous agents and headless checkout experiences. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew Learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/  Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Om Podcasten

Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim your space in tomorrow's marketplace.