Episode 124: Digital Fashion with Generative AI & Metaverse – Chandralika Hazarika, Bigthinx
Guest: Chandralika Hazarika – MD & Co-Founder, Bigthinx Host: Akshi Mohla – Global Head, Branding and Communications, SAP Digital, Customer Success When I speak of avatars, what comes to your mind? Perhaps your social media cartoon mini-me or something you use in gaming? Or maybe even a popular animated series or one of the highest-grossing movie franchises of all time! But what if I were to tell you that with Artificial Intelligence, avatars can be leveraged to make fashion more sustainable, personalized, and inclusive, while simultaneously providing a compelling customer experience, thus, boosting profitability and brand engagement? Bigthinx makes this a reality with a digital shopping experience, complete with mobile body scanning, immersive showrooms, and virtual try-ons. And to tell us all about this SAP.io startup, joining us today is Chandralika Hazarika, the MD, and Co-Founder of Bigthinx. A seasoned branding and marketing professional with over 15 years of experience, she redirected her focus toward digital entrepreneurship, aiming to establish digitally empowered brands. At Bigthinx, she's revolutionizing consumer engagement in the metaverse, creating intuitive high-tech products for various sectors such as fashion, retail, gaming, and wellness. Additionally, she expresses her passion for fashion through her label, Velvet Piano. An advocate for women in tech, Chandralika earned the Accenture "Women in Tech" 2021 award. So, let’s jump in, and don’t forget to like, share, and subscribe. I am your host Akshi Mohla, and you’re listening to SAP Experts Podcast. Follow SAP Digital: https://www.linkedin.com/company/sap-digital-customer-success/ Learn more about Bigthinx: https://bigthinx.com/ Follow Chandralika: LinkedIn: https://www.linkedin.com/in/chandralika-hazarika/ Follow Akshi: LinkedIn: https://www.linkedin.com/in/akshimohla/ Polywork: https://www.polywork.com/akshi Please like, share, and subscribe! Send feedback and questions to akshi.mohla@sap.com.