My name Steven Spears, great to back with you for another episode together. Customer journey maps are a common way to document the full experience of being your customer. But are we doing it right? I’m joined by Esteban and Raj, two customer experience veterans who are rethinking this process.
We dive into the flaws of how we look at customer journeys today in a very static way. Then discuss the elements of a dynamic customer journey and how it’s a more useful perspective tied to the real world.
All of that on this episode of the SAP Experts Podcast.
Om Podcasten
Check out our new series, The Future of Procurement,
or revisit your favorite episodes from the SAP Experts archive here:
In this podcast, SAP all-star team – Akshi Mohla, Steven Spears, Victor Hoeck and Timo Deiner – meet heavyweights from inside and outside the SaaS ecosystem like executives, researchers, entrepreneurs, customers and LoB Evangelists.
Listen to interviews, insights and discussions about best practices, relevant topics, and trends from the SAP universe such as Digitization, Intelligent Enterprise, S/4HANA Cloud, gamification, sustainability as well as industry strategy, implementation, and best practices.
This podcast is for all SAP customers from all industries and LoBs, as well as partners and SAP employees, and all further members of the SAP ecosystem who are looking for answers on the question “how things are done right” in the SAP world. Please follow, share, and subscribe! Please direct your feedback and questions to podcasts@sap.com