Caro Claire Burke: The rise of #Tradwife social influencers
Social media content makers celebrating their role as "traditional wives" are enjoying a startling rise in popularity. Influencers such as Nara Smith, Emily Mariko and Ballerina Farm are baking, procreating and home-making their way to millions of followers. So why is their #Tradwife vision of submissive domesticity so appealing in 2024? We ask Caro Claire Burke, a cultural critic and journalist at Katie Couric Media.