ZANDER SEBENIUS: Making the language of Climate Change motivate action

Zander Sebenius works for the Potential Energy Coalition. They are researching ways to improve the climate change messaging so that it leads to action. Zander shares the fascinating story of campaigns which repositioned their language to strengthen the support from American people and politicians. At present the language of "climate change" is too enormous for people to feel they can make an individual or collective impact. Changing the way we describe what climate change is, can change the way we behave towards solving it.  Subscribe to Saving Tomorrow’s Planet Podcast Apple Spotify

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Saving Tomorrow’s Planet investigates who’s doing what to save the planet & how we all can change to save it too. We are focussed on people actually doing things and not just talking about the need to do it. Solving the climate crisis needs “Innovators, Investors & Inspiring leaders” and that’s who we’re tracking down and talking to. Our conversations uncover innovative actions that individuals & companies are taking to reduce global warming and we also ask each guest to share their practical “tips and tricks” we can all use to reduce our environmental impact.