Prospecting Via Podcasting - with Hernan Sias
This week, Nick talks to Hernan Sias, creator of the Business Bros podcast, about the ways in which businesses can build your personal brand and prospect using the power of podcasting, or the media channel of your choice. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Podcasting should be viewed as time spent prospecting. In business we are happy to spend time on growth. The same ethic should be embraced in podcasting. When you're building a business, customer acquisition is a skill you have to master. This comes in three forms: Driving inbound prospects Traditional outbound - normally an interruption technique Partnerships When we gain a customer's trust, we gain permission to tap into their data. Once we can do this, conversations become so much more personal and resonant. If we provide service and value to others, we gain trust and recognition for our own brand. Work to establish the value you can give. BEST MOMENTS 'The whole point of it is that we want to have fun with whatever we're doing' 'This is my prospecting time slot! This is what I do to grow my business!' 'Limits are endless' 'People are beginning to see and recognise our logo through our service to other people' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks Hernan Sias LinkedIn - https://www.linkedin.com/in/businessbrospod Business Bros Podcast - https://podcasts.apple.com/us/podcast/business-bros/id1414753679 ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igNick Bradley- exit, strategy, podcast, business, scale, scale up, growth, equity, high-value, wealth, sell, sold: https://highvalueexit.com/