#119: Jonathan Hawkins - Interpret Data to Predict Behaviours and Empathize with Buyers

My next guest has a long history in B2B sales. He lectures at University of Buckingham on Strategy and Proposition Development, and is a board member for 2 SaaS companies. He is CEO of Anthrolytics, a company that combines data and behavioural science to predict what customer will do next and why. Welcome to Scale Your Sales Podcast, Jonathan Hawkins. 0:00 Interpret data to predict behaviors and empathize with buyers.  1:47 Anthrolitics is about predicting what a customer is going to do and why.  4:51 How we identify the moments that matter to the customer and link their emotions to what matters.   10:13 The alignment between B2B customer experience and sales/customer success.  14:23 Quarterly targets drives bad behaviors in sales teams and also teaches your customers a way of operating.   18:25 Why you should be picking up the phone more.  20:44 Why you need to look at the insights that each individual needs at different levels of the organization.  26:15 Why diversity of thinking and background is absolutely critical.  linkedin.com/in/jonathan-anthrolytics jonathan@anthrolitics.io  Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021 Janice helps companies around the world to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/ More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSalesJBG

Om Podcasten

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and expertise and diour guests’ proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience. Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.