A new era of brand building (with Christopher Morency and Tom Garland)

We are speaking with Christopher Morency and Tom Garland, founders of the London-based brand consultancy Edition Partners and the insights platform and newsletter State of the Art.We talk about: The need to build a brand universe What community actulally menasTheir best examples from global fashion and entertainment brands As well as their personal favourites from the NordicsHosted b:Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. Erik Olofsson Havikko, Creative Director, Scandinavian MIND Hosted on Acast. See acast.com/privacy for more information.

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Scandinavian MIND is a magazine and a platform covering the intersection of lifestyle and technology. We believe that convergence of different fields is the way forward for technology, fashion, design, mobility, entertainment, gaming, and other industries.Sign up to our newsletter here. Hosted on Acast. See acast.com/privacy for more information.